ATM Benefits

Why should I have an ATM?
Put more cash in your register, keep up with customer demand, earn surcharge revenue and reduce credit card fees. ATMs virtually everywhere nowadays and its no wonder why they are so popular. Businesses that provide ATMs have a competitive advantage over businesses without. Some of the top ATM benefits are:

Increased Customer Spending
When customers are not limited to the amount of cash in their wallet, they are comfortable spending more. On average, an ATM customer will spend as much as 25%more at your location than non-ATM customers.

Increase Foot Traffic and Enhance Customer Satisfaction
ATMs bring in customers. Increased customers, means increased sales. Nowadays, no one goes to the bank to get money like they used to. In fact industry statistics suggest that over 70% of all cash withdrawals take place at retail ATMs. The ATM Benefits you because your customers expect quick access and they are willing to pay to do so.

Surcharge Revenue
ATM benefits businesses because ATMs charge a fee called a surcharge. Normally the surcharge ranges from $1.50 – $2.50. The owner of the ATM would keep this income, and this income adds up fast. An average ATM performing 300 transactions per month, with a $2 surcharge equals $600 in surcharge revenue for the month. Our typical ATM buyer pays the machine off in fewer than 6 months in surcharge income alone!

Credit Card Fee Reduction and Chargebacks
ATM benefits businesses because businesses with ATMs fee fewer credit card transactions and more cash spent, business owners save money in credit card processing fees. Many merchants report a drop in their fees of 20%- 25%. Some merchants have even been successful in eliminating credit card transactions all together.